Republican Council Candidate Questions TV Ad
Erica Weissmann asked township officials about an ad promoting the imminent
single-stream recycling program during Monday's Council meeting.
Republican candidate for Council on Monday questioned the value of the
township's television advertising campaign to promote its new single-stream
The new program, which aims
to make recycling easier for
residents, is slated to begin in November.
GOP candidate Erica Weissmann began her query during Monday's Township
Council meeting by asking how much the commercials cost. She saw one of the
commercials over the weekend.
The TV ad campaign will cost the township a total of $88,796, according to
Business Administrator Tom Cardis. That money comes from the New Jersey
Municipal Recycling Tonnage Grants program.
"The trust fund that Tom referred to has been in existence for a long time
and the township has never used it. Its purpose is to increase recycling, so
we're going to use it, because we're going to increase recycling in this
town," Mayor David Mayer said.
The ads will run locally on Comcast Cable through Oct. 4 on 20 channels,
including A&E, ESPN, Fox News, Lifetime, MSNBC, NFL Network and TNT, Cardis
The transition to single-stream recycling will reduce the township's tipping
fees for non-recyclable waste and generate additional recycling revenue by
fostering greater compliance, according to township officials.
"That's what the message of the commercial isó(single-stream recycling is)
to not only improve our recycling numbers and draw attention to that, which
is good for the environment, but it's also good financially for the town,"
the mayor added.
The township will deliver some 20,000 single-stream recycling canisters to
homes across the township beginning in November.
Weissmann questioned whether the township wouldn't have been better served
getting the message out to township residents through in-house means,
including the seasonal newsletter.
"I think with the same message communicated in the newsletter and if we're
making personal deliveries, couldn't we have saved that money and not done
this type of advertising?" she asked.
The township will pay $24,996 for the commercial air time, $49,500 for
production of two TV ads and two Internet ads, and $14,300 for a companion
marketing campaign that includes mailers and fliers, Cardis said.
The production contract is with Camden-based Blue Sky Power, which crafted
the township's energy master plan and has been brought on as a consultant on
green initiatives in the township.